The New Pioneers - A guide to sustainable business success
The New Pioneers is a practical guide for capitalists and idealists on how to navigate in the new economic world order. It is about the social megatrends that are shaping our lives in new ways and creating a new face of capitalism. And it is about the pioneers that are paving the way for the new business revolution: this century’s generation of visionary leaders, social entrepreneurs and social intrapreneurs.
With a wide array of cases from all over the world Tania Ellis explains the key principles of sustainable business success.
Follow the road paved by first-mover companies and pioneering social entrepreneurs:
• Get an overview of the forces of change that open up for new business opportunities and social innovations
• Find out why practices built on ethics, responsibility and sustainability are business opportunities that cannot be missed
• Discover how companies gain competitive advantage by putting innovation and sustainability into the core of their business thinking
• Understand how entrepreneurs create innovative solutions and sustainable value by challenging conventional logics
• Learn from their successes and failures to overcome the paradoxical pitfalls of sustainable business
• Gain insight into the new innovation formulas for economic and social value creation
• Master the rules of sustainable business in the new economic world order
COMPANY GIFT OR TRAINING MATERIAL?
If your company needs The New Pioneers for a training course, or you would like to inspire your team, clients or entire organization with the book as a corporate gift, the publisher, Wiley, offers substantial discounts when purchasing in bulk.
Praise for the book
‘It comprises exciting opportunities of engaging new actors and forging new partnerships to “improve the state of the world.’
Professor Klaus Schwab (from the foreword), Founder and Executive Chairman, World Economic Forum; Founder, Schwab Foundation for Social Entrepreneurship
‘The New Pioneers needs to be not only read – but more importantly acted on – by all of us at the frontiers of building and giving life to the new economy.’
Tony Manwaring, Chief Executive, Tomorrow’s Company
‘The world is changing and the new pioneers are the ones changing it. If you want to make sense of what’s happening – or even better, if you want to help make it happen – read this book. It’s a handbook for the global revolution!’’
Alan M. Webber, Co-founding Editor, Fast Company magazine and author of Rules of Thumb: 52 Truths for Winning at Business Without Losing Your Self
‘This is a book that informs and inspires, reminding us that a better world is not only possible, but is already being created. It is an insightful window on a remarkable movement – and a call to action for us all.’
Dr Wayne Visser, Director of CSR International and author of The Age of Responsibility